Business intelligence and analytics
Jainson Infotech designs dashboards, reports and data models that bring operational, sales and marketing data into one place. The work covers data collection, cleaning, modelling and visualisation, including analysis of advertising spend and campaign performance.
01 / Scope
What the service covers
- 1.1
Dashboards and reports
Interactive dashboards and scheduled reports built around the measures a team reviews each day, week or month.
- 1.2
Data integration
Connecting databases, spreadsheets, CRM and accounting systems, advertising platforms and web analytics into a single source of data.
- 1.3
Data modelling
Structuring data into models that keep definitions consistent across every report that uses them.
- 1.4
Data cleaning and preparation
Removing duplicates, standardising formats and reconciling records so that figures agree between systems.
- 1.5
Ad-spend and campaign analysis
Reporting spend, reach, clicks, conversions and cost per result across advertising platforms by campaign, channel and period.
- 1.6
KPI definitions
Documenting how each measure is calculated, which source it comes from and how often it refreshes.
- 1.7
Report automation
Replacing manually compiled spreadsheets with data refreshes that run on a schedule.
- 1.8
Changes and support
Adding measures, data sources and views as reporting needs change.
02 / Tools
Tools and platforms
- Power BI
- Looker Studio
- Tableau
- Google Analytics 4
- BigQuery
- SQL Server
- MySQL
- PostgreSQL
- Python
- Excel and Google Sheets
03 / Process
How we work
- Step 1
Discover
Review current reports, data sources and the decisions they are used for.
- Step 2
Plan
Define the measures, the data model and the layout of each dashboard.
- Step 3
Build
Connect sources, model the data and build dashboards, checking figures against existing records.
- Step 4
Support
Maintain data refreshes and extend reports as requirements change.
04 / Questions
Frequently asked questions
Which data sources can be connected?
Most databases, spreadsheets and cloud applications with an API, advertising platforms such as Google Ads and Meta, and Google Analytics. Systems without an API can be included through scheduled file exports.
Which BI tools are used?
Power BI, Looker Studio and Tableau for dashboards, with SQL databases or BigQuery underneath where a data store is needed. The tool is chosen to fit the licences and systems already in use.
Can existing Excel reports be turned into dashboards?
Yes. Existing spreadsheets are the usual starting point, because they show which figures are already reviewed and how they are calculated.
What does ad-spend analysis cover?
Spend, impressions, clicks, conversions and cost per result for each campaign and channel, combined with website and sales data where it is available.
Send us an enquiry
Use the contact form, or email contact@jainsoninfotech.com.