Digital marketing and SEO
Jainson Infotech plans and runs search engine optimisation, paid advertising and social media campaigns, and reports on them against agreed measures. Spend and targeting are reviewed regularly using campaign data.
01 / Scope
What the service covers
- 4.1
Search engine optimisation
Keyword research, on-page optimisation, technical audits and content planning for organic search.
- 4.2
Local SEO
Google Business Profile, local listings and location information for businesses that serve specific areas.
- 4.3
Pay-per-click advertising
Google Ads search, display, shopping and YouTube campaigns, including keyword, bid and budget management.
- 4.4
Social media advertising
Campaigns on Facebook, Instagram and LinkedIn, with audience targeting and creative testing.
- 4.5
Social media management
Content calendars, post design and scheduling for company social media accounts.
- 4.6
Content marketing
Articles, landing pages and email content planned around search demand and campaign goals.
- 4.7
Conversion tracking
Analytics, tag management and conversion events set up so that enquiries and sales are attributed to channels.
- 4.8
Campaign reporting
Regular reports on spend, traffic, leads and cost per result, alongside the changes made.
02 / Tools
Tools and platforms
- Google Ads
- Meta Ads Manager
- LinkedIn Campaign Manager
- Google Analytics 4
- Google Tag Manager
- Google Search Console
- Google Business Profile
- Looker Studio
03 / Process
How we work
- Step 1
Discover
Review the website, current campaigns, analytics data and competitors.
- Step 2
Plan
Set the channels, budgets, keywords, audiences and the measures to report on.
- Step 3
Build
Set up tracking, launch campaigns and carry out on-page and technical SEO work.
- Step 4
Support
Review results regularly, adjust spend and targeting, and report.
04 / Questions
Frequently asked questions
Which channels are covered?
Organic search, Google Ads, Meta (Facebook and Instagram), LinkedIn and email. The mix depends on the audience and the budget available.
How is performance reported?
Reports cover spend, traffic, leads or sales and cost per result for each channel, at an agreed frequency. They can be delivered as a Looker Studio dashboard or as part of a wider BI setup.
Is SEO a one-time task?
SEO usually starts with an audit and a round of technical and on-page fixes, followed by ongoing content and optimisation work as search results change.
05 / Related
Related services
- 01
Business intelligence & analytics
Dashboards, reporting and data analysis that turn operational data into clear decisions, including ad-spend and campaign insight.
- 02
Web development
Fast, responsive websites and web applications built to grow with your business.
- 06
Content management systems
CMS builds and migrations that let your team publish and update content without waiting on developers.
Send us an enquiry
Use the contact form, or email contact@jainsoninfotech.com.